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Objective: Understand what personal branding is and why it matters for trainers.
• What is a personal brand?
• Why personal trainers need digital branding
• Case examples: Trainers who made it big through personal branding
• Branding vs. Marketing vs. Selling
• Activity: Write your own personal brand statement (3 lines max)
Objective: Learn how to shape a powerful online presence and stand out in a saturated fitness market.
• Choosing the right platforms (Instagram, TikTok, YouTube, LinkedIn)
• What content works for fitness:
o Transformation journeys
o Workout tips
o Nutrition advice
o Testimonials
• Profile audit:
o Bio optimization
o Photos & visuals
o Highlights & story use
• Activity: Create a content pillar list (what 4-5 themes you’ll post about)
• Activity: Optimize your Instagram bio live (optional volunteer sharing)
Objective: Learn how to grow your reach and turn followers into clients.
• The algorithm basics – explained simply
• Engagement tactics that work (polls, DMs, stories, challenges)
• Collaborations and community building
• Credibility through consistency, testimonials, and value
• Activity: Design 3 content post ideas for the next week using your brand
Objective: Bridge branding to business.
• How to package your offer online (coaching, programs, classes)
• How to use WhatsApp, email, as conversion tools
• Activity: Draft your 1-line pitch and CTA (Call to Action)
• Tools to explore: Canva, Capcut, Google Forms
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