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Sports academy school center of continuous education
  • Home
  • Courses
    • PERSONAL TRAINER
    • PRE - POST NATAL
    • POST REHAB SPECIALIST
    • TRACK & FIELD
    • FOOTBALL LEVEL D
  • Workshops
    • FACILITY MANAGEMENT
    • SELF-DEFENSE
    • TRX SUSPENSION TRAINING
    • SKATEBOARD
  • Micro-Certifications
  • Join Us
  • Motivation
  • Activities
  • Contact Us
  • Blog

WELCOME TO OUR MICRO CERTIFICATIONS

One topic at a time —> No need to commit to a full diploma

Boost your CV with Certificates + Verified Digital Badges

Affordable, Fast & Stackable toward SAS Coaching Diplomas

Hands-on training with top industry experts

Find out more

Part 1: Foundations of Digital Personal Branding (45 mins)

Objective: Understand what personal branding is and why it matters for trainers.

• What is a personal brand?

• Why personal trainers need digital branding

• Case examples: Trainers who made it big through personal branding

• Branding vs. Marketing vs. Selling

• Activity: Write your own personal brand statement (3 lines max)

Part 2: Building Your Online Presence (60 mins)

Objective: Learn how to shape a powerful online presence and stand out in a saturated fitness market.

• Choosing the right platforms (Instagram, TikTok, YouTube, LinkedIn)

• What content works for fitness:

o Transformation journeys

o Workout tips

o Nutrition advice

o Testimonials

• Profile audit:

o Bio optimization

o Photos & visuals

o Highlights & story use

• Activity: Create a content pillar list (what 4-5 themes you’ll post about)

• Activity: Optimize your Instagram bio live (optional volunteer sharing)


Part 3: Growing & Engaging Your Audience (45 mins)

Objective: Learn how to grow your reach and turn followers into clients.

• The algorithm basics – explained simply

• Engagement tactics that work (polls, DMs, stories, challenges)

• Collaborations and community building

• Credibility through consistency, testimonials, and value

• Activity: Design 3 content post ideas for the next week using your brand

Part 4: Turning Followers into Clients (30 mins)

Objective: Bridge branding to business.

• How to package your offer online (coaching, programs, classes)

• How to use WhatsApp, email, as conversion tools

• Activity: Draft your 1-line pitch and CTA (Call to Action)

• Tools to explore: Canva, Capcut, Google Forms

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